Stop
pushing lighting; start sharing light.
“We don’t need anything fancy; we just need regular lighting.”
We are all in sales of some kind. Designers sell ideas and concepts
that
require the sale of light fixtures. Engineers lay out precise solutions
that
require the purchase of product and the labor of installation.
Manufacturers
create lighting products that must sell to keep the doors open and food
on the
table. Client and customer comments like the one above may strike fear
in your
heart, and it should. Lighting is not often an easy sell.
Someone
else does it faster, cheaper, or better so hurry up, lower your prices
or fees,
and improve your game. The end user doesn’t want what we have and would
rather
not pay for it. Nobody cares about our calculations but us and lawyers,
the
client does not know TM-30 from R2-D2, and the only thing selling like
hotcakes
are the glare bombs shaped like them.
Now for the good news: you are the keeper of a sacred ancient magic
that has
the power to transform lives. Life depends on this magical force. Light
is a
fundamental element of our existence, but we need to learn a second
language of
light if we are to share this amazing gift with the world.
Join
David K. Warfel for a romp through the lighting industry where no one
is safe
from over-simplification and pithy remarks but where everyone can laugh
a
little and see the proverbial light at the end of the tunnel.
And it is brighter than ever.
Webinar
participants are eligible for one (1) IES Continuing Education Unit
(CEU).
PRESENTER:
David K. Warfel
David K. Warfel is an overly sensitive, marginally materialistic,
pseudo-tree-hugging Midwestern farm boy turned lighting designer. His
hyper-sensitivity means he dims everything including his dashboard, and
his
marginal materialism means he loves high quality light fixtures,
elegant
controls, and French cuffs. He calms his enviro-consciousness by using
energy-saving lighting solutions and wearing hiking shoes to work, and
is
always ready to roll up his literal shirt sleeves to solve client
problems with
baling wire and duct tape (although now he prefers gaffers tape). He
uses the
title “Convergence Designer” since he cannot decide what he wants to be
if he
ever grows up (unlikely at this point), and practices at the overlap of
architectural and performance lighting. He’s as surprised as you are by
the
list of credits to his name that range from New York’s Carnegie Hall to
the Las
Vegas’ Luxor and MGM Grand casinos, from Chicago’s Hyde Park Arts
Center and
Museum of Science and Industry to residential and hospitality projects
in
Virginia, Illinois, Wisconsin, Nevada, Oregon, California, and Arizona.
He has
worked with award-winning firms Schuler Shook and CharterSills, and
weathered
the recession safely cloistered as the head of lighting design at the
University of Illinois. David’s work has been featured in Lighting
& Sound America, Lighting Australia, Live
Design,
and Theatrical Design & Technology, but he is usually
reading Inspector Gamache novels or other similar
educational
materials..
Registration for this event is closed.